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Brand identity

A character all your own.

An identity your customers recognize. A visual language your whole business can use.

Choose your scope

What’s included

  • Brand discovery and visual direction
  • Primary logo, secondary logo and brand mark
  • Color palette and typography system
  • Brand guidelines and usage examples
  • Digital and print-ready logo files
  • Launch applications agreed in your proposal

Naming, number of applications and revision rounds are defined in your offer.

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Send your brief to our team. Scope and next steps are confirmed before payment.

Have a question? Talk to our team ↗See what this can look like ↓
ARC / Brand identity

A brand.
A whole world.

A symbol becomes something people recognize, wear, visit and remember. Explore an identity at the scale of real life.

ARC cycling identity applied to an architectural venue and campaign banners
Identity → Environment → ExperienceOriginal AION concept
ARC

One recognizable idea.
Room for a thousand applications.

The working system

Every detail
speaks the same language.

Logo, typography, color and usage guidance come together in a system your team can actually use.

ARC identity guidelines with logo, color and typography
From the first mark to the final handover.
ARCBuilt in
motion.
Make your next move.
Concept typography preview. Your identity is developed for your own business.
What you can take forward

Logo family

Visual language

Brand guidelines

Organized brand assets

People behind the projects

Good work.
Real relationships.

Read our Google reviews ↗
“Honest, transparent and committed people.”
Jose GoteraGoogle review
“A highly skilled and very friendly team.”
By Clau GGoogle review
“Excellent service and personalized attention.”
Sally JuliaoGoogle review

Translated excerpts from AION customer reviews. Concept work shown above is illustrative and is not attributed to these reviewers.

A few useful
details.

Is this just a logo?

The identity connects your logo, color, typography and visual direction. Your package specifies the final files and applications.

Can I keep my existing logo?

Yes. We can build on your existing identity or explore a new direction.

Are these real client projects?

The examples on this page are original AION concepts, shown to demonstrate design capability.

Built around your business.

Choose the scope.
Make it yours.

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Brand identity
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ARC / Built in motion